Brent, firstly - you’re a man of talent, tell us a bit about how you started and what drove you to start your own business
Ahh I don’t know if I would say I’m a man of talent, we’re all talented in different ways, I guess what started my out on this track was after I finished VCE I spent a few years floating around not really sure what I wanted from life... working the grind of cafe life and occasionally working in a mates gallery helping to establish other artists exhibitions I slowly fell into the art world and thought there may just be a little nook for me here.
Did anyone give you any advice when you started? What was the reaction from your family, being so young to go out and do your own thing.
The only advice I was ever given when starting out was to make sure I make more money then I spend.. haha! which is pretty solid advice! My Mother was super supportive, I think she just wanted to see me do something I wanted to do, rather then just do what society says I should be doing.. the 9-5 was just never for me and she understood that.
In one of the world’s most creative cities - at times you must have felt the market was oversaturated, did you ever want to give up?
Umm not really.. I always felt if I was to do something slightly different to the others at some point I would be able to create and grow my own style..that's probably why I decided to keep to the digital art. I never thought of giving up 100%, however I did start to feel that maybe my art was meant to be a part-time hobby. That was until I met you boys :)
What kept you afloat in times of financial strain?
I had never been financially secure before I started so I felt the financial strain, I guess you kind of get used to your environment and work with what you got. Once again my Mother was very supportive so I knew if I ever did really need help - I could ask. Not that I really wanted to!I had never been financially secure before I started so I felt the financial strain, I guess you kind of get used to your environment and work with what you got. Once again my Mother was very supportive so I knew if I ever did really need help - I could ask. Not that I really wanted to!
You’ve recently purchased a house - what would you say is your personal style when it comes to home?
Yes my partner and I have purchased our first house together.. It was probably the most daunting thing we could do! I felt way too grown up. As for style, I think we both have similar taste. It's hard to nail exactly what our style is but I would put it down to a Modern, minimalistic and natural style.. I personally love light timbers, neutral colours and some texture.
Your own favourite artist?
Ahhh I have never ever been asked this question and I'm super excited to answer it. I grew up with a very special mentor, My Father was the Financial Director for a fashion brand in Australia called COOGI (yes those super colourful knits made famous by BIGGIE SMALLS etc.. And would spend my school holidays hanging out with their resident designer HAZEM, he bought me my first art kit and as an 7 year old he would always let me watch him design these intensely wild designs. I still keep in contact with him today and have followed his amazing carrier from COOGI Designer to a International award wining artist. So it's clear to say - he is my fav artist.
Tell us about Zicardia, how did it all start?
Zicarda was a funny one.. Annaliese (my partner) and I wanted to create some homewares, something we hadn't seen using repurposed materials.. I was actually in South Africa and saw some guys on the side of the road selling sculptural pieces made from random metal pipes, I thought to myself "that's interesting - what could I do?" .. I came back home and bought some copper piping and like lego started to put pieces together. We pitched our idea to Julia Green from Greenhouse and she was onboard which was massssive.
Any goals for next year?
Well I'm not a goal orientated person, I have had a massive year work wise, with the you and Shannon using my artwork, which I'm internally grateful for and more recently signing on with Greenhouse Interiors (contact them for sales/stockist ;P) That I don't really know what this year is going to bring.. I guess my only goal would be to make more art, evolve my style and hopefully make some pieces that people love and want to have in their homes.. It's a pretty special feeling knowing someone loves your work so much they want to have it in their home.
What are your top Apps/Sites/Inspo that help you with your business?
Annaliese always teases me that I'm not allowed to image inspo search on google. Apparently Pinterest is much better! So I'll say Pinterest & Instagram.
Lastly, what advice would you give to anyone starting out?
Stay social @BrentRosenberg